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Website Audit and Performance Audit
Your website is at the heart of great online marketing.
But do you know that if your website has the wrong "framework" – for example if it uses tables, frames, flash or graphics to display text its "visibility" to search engines can be almost completely non-existent?
This means that the search engines (Google, Yahoo and others) have trouble indexing your Website – and as a result searchers won’t find your business when they should.
A recent case in point – after removing the frames and tables from a client’s website and replacing them with "clean" HTML code, the number of visitors increased from around 5,000 per month to 30,000. Instantly and permanently!
A Results Corporation Website Visibility & Performance Audit assesses up to 12 points in these 5 key areas…
1. Website Construction – we assess the construction of your
Website and evaluate how "visible" your site content is to search
engines. We will recommend what action (if any) is required to
make your Website content visible to Search Engines. If your
Website uses frames, tables, flash or other hard to search formats
resolving this can have an immediate and significant effect on
the traffic you attract to your website.2. HTML Validation – we check all of the HTML code on your website
for errors which will affect the functionality of your website.3. Page Rank, Website Authority and Maturity – we will research
and assess the quality of your website as assessed by the Search
Engines. When Search Engines index your website, they take
account of the number and quality of inbound links, the age of
your website, the quality, quantity and "type" of content on your
website and other factors to assign your Website with a quality
score. This determines how "high" your website is listed in response
to relevant searches. We will report on the number of links, the
authority and maturity of your website and recommend steps you
can take to improve your position.4. Website Structure – certain pages (called Trust Pages) can
improve your standing with the Search Engines. We assess your
site and recommend appropriate additions.5. Search Engine Optimisation – we will assess the effectiveness of
your site by reviewing the key elements required for Search Engine
Optimisation. This will include assessing the keyword targeting of
your Website’s Title Tags, Description Tags, Internal Linking and
Keyword use and placement. We also check the URL’s (Uniform
Resource Locators) that are in place on your Website and make
recommendations for changing these if required. Poor URL use can
inhibit good Search Engine Optimisation.
A sound Website is essential to getting great online marketing results. While these steps alone will not guarantee online marketing success they are essential to ensure that your Website is fit for purpose and can allow your business to benefit from the massive volumes of leads and business that now originates from the internet.
If you would like Results Corporation to complete a Website Visibility & Performance Audit on your Website (£175 plus VAT), please call us on 01933 373 000 or email enquiries@resultscorporation.co.uk.