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Vibralife Fitness Clinic
Vibralife Fitness Clinic confidently facing the future
with a new marketing system. 
Background
Vibralife are a new type of fitness clinic offering new vibration training technology with luxurious and high-class members facilities. Established in 2010 they enjoy an excellent conversion rate with the majority of prospects visiting the centre converting and becoming members. The key to their future success was generating leads and getting prospects through the door.
Objectives
1. Create a marketing system of 5 or 6 strategies to be implemented in a timed and planned method.
2. Generate leads, and get prospects to visit the centre for a free trial session
3. Maximise membership of the centre to its maximum of 350 from about 140.
Implementation
1. The first stage of the programme was to create a leaflet flyer strategy aimed at local households in Carlisle.
2. Write the copy for the flyer that successfully communicates the benefits of joining Vibralife and gave a very visible Call To Action.
3. Work with Vibralife to design a flyer with impact.
4. Initially test the flyer to 5,000 local households in the correct demographic areas
5. The total cost of the flyer, including design, print and delivery was £307.
6. Monitor results and if successful replicate drop to further households in the local vicinity. Repeat communication to same households every month for 6 months, and ongoing if continuing to prove successful.
Results
1. Within the first month the first 5,000 flyers generated 18 new enquiries.
2. 16 visited centre, with the remaining and booked for future trail sessions.
3. Converted 10 new clients, worth £3631 a year.
4. Based on this success, if the flyers were sent out every month for 6 months to the original 5,000 households, plus an additional 10,000 households, they could potentially earn Vibralife a return of £47,088 a year in annual membership.
Original 5,000 households generate: 18 leads with 10 converted to clients.
Worth £3613.00Extend to 15,000 households: 54 leads with 30 converted clients (averaging £363.10 each).
Worth £10,893.90Distributed once a month for 6 months: 324 leads with 180 converted clients (averaging £363.10 each).
Worth £65,358.00
“We’re confident about the future, and are now looking forward to opening our next branch”
Vibralife Fitness Clinic owner Lana Brown says:
“The help and advice I have had from the Results Corporation has been invaluable. They took time to learn about my business and what our goals and objectives are. Together we have created a marketing strategy that is constantly evaluated to ensure we spend our marketing budget wisely and effectively.
“With the leaflets, Results Corporation wrote the copy to ensure we communicated the benefits of Vibralife to our target market. They then worked with us to advise on the design.
“Customers were so impressed by the flyers that they actually commented “I often get them from a competitor, but normally put them out, yours are very good.
“The leaflet drop had immediate results. We had one prospect call up within an hour of the leaflet dropping on her doorstep. We had a return of 10 times our investment and that’s without calculating the lifetime value of each customer. You can’t argue with results like that.
“We now have plans to extend the flyer distribution, coordinated with other marketing activities within our programme.”
This marketing case has been approved by Vibralife Fitness Clinic.