• Marketing Foundations
• Generating Leads
• Online Marketing
• Converting Prospects
• Increase Transaction Value
• Increase Order Frequency

Increase Purchase Frequency

The Basic Are So Easy To Miss It CAN Cost You A Fortune

We had a need for a new piece of office equipment. In fact, we'd put off buying it for some time because everyone was too busy to do the research. And then, 'out of the blue', we got contacted, by not one, but two sales people offering us this very item. So we decided to not put it off any longer.

The first sales person was the hard selling type. Short on facts and liable to 'bend' the truth to get the sale. We told him we'd 'think about it'.

The next sales person was an amazing contrast. He quietly and methodically asked questions about our needs, and didn't even mention price, as our first 'bargain basement' fellow had. Instead, he demonstrated good knowledge of his brand. Read more...

A Small Thank You in Business Goes a Long Way…

Sometimes all you need to do to re-energise current clients and win back old clients is to give a simple thank you.

On the advice of Results Corporation, web developers Polar Communications Ltd sent thank you cards and a thank you gift to a list of clients, and the response was phenomenal. Read more...