- Marketing Foundations
- Generating Leads
- Online Marketing
- Converting Prospects
- Increase Transaction Value
- Increase Order Frequency
|
Online Marketing
5 Steps to Creating a Highly Profitable Website
Sadly, many people approach the development of a website from completely the wrong angle. Often, their first step is to approach a web designer (frequently a graphic designer with web skills) to get a website put together for their business
From that point on, many decisions are made that significantly (and negatively) affect a business’s online marketing strategy by ‘fixing’ certain design elements of the website before such crucial factors as objectives, target market, strategy, marketing and ‘call to action’ are considered. Read more...
5 Easy Ways to Significantly Improve Google Pay Per Click Advertising Results
Pay Per Click advertising is a direct marketer's dream. It enables you to rapidly create traffic to your Website of searchers who are looking for information about your product or service. Over the last few years Pay Per Click advertising has changed the face of marketing and advertising – in fact it is now overtaking some of the huge mainstream advertising mediums such as television and newspaper advertising.
The good news is, that you can get started for just £5.00 and can run a great campaign for as little as a few pounds per day. Today, many businesses are generating hundreds of thousands in additional new revenue from a source which didn’t exist several years ago and which is completely measurable, controllable and predictable. Read more...