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Marketing Campaigns and Collateral - Brochures, Websites, Direct Mail, Newsletters, Yellow Pages, Advertising, Sales Letters, Search Engine Marketing, Pay Per Click Advertising, Quotes and Proposals that Work

What’s the point in having a brochure, website, Yellow Pages adverts or any other marketing campaign if all it does is look good?

It’s a bit like having a salesperson in a fabulous suit, dressed and groomed perfectly giving all the right impressions when they walk into the room … but is completely unable to communicate effectively? What happens if they can’t help you to understand why you should buy from their company? It's obvious - they don't create new clients or increase sales.

Over the past 20 years we’ve spent month after month, day after day testing, measuring, refining and developing great marketing campaigns and materials.

As a result you can access our systems and processes that are designed to maximise your chances of achieving great results when you invest in a new Website, Brochure or Direct Mail campaign.

The right mixture of message, copy that sells not tells, structured design and layout has prompted clients from all manner of industries and professions to try us … and to keep coming back because they get great results.

So what does it all mean to you and your business?

Realistically it means that you no longer have to worry that your marketing campaigns, strategies and materials will simply just "look good". You no longer have to worry that your money will be gambled on someone’s need to experiment. You no longer need worry that someone is thinking more about industry awards than getting you a result.

It’s quite simple really…

The key to effective marketing is to identify why people should buy from you and your company instead of your competitors, articulate in such away that it’s easy for your reader to understand and appreciate, then weave that into a design that gives your clients strong and compelling reasons to buy from you.

When you ask us to work with you there are a number of commitments that we make to you…

• Your project will be delivered on time.
• Your project will not exceed your budget … so there are no nasty surprises.
• As your agent we’ll take full responsibility for your project (if that’s what you want), so that you need never worry that the design will look great but will cost a fortune to produce or deliver.
• When you call us, if it’s not possible to talk there and then we’ll return your call within two hours so that you’re not kept hanging around.
• You’ll never be “sold to” by senior staff only to be pushed onto inexperienced staff.

The 3 Step System That Ensures Your Project Delivers

By using a system that’s tried, tested and proven you can have complete peace of mind that your project will deliver exactly what you want it to deliver.

Analysing Your Business

It’s vital that we understand what you do, for whom and why in order to be able to ensure that your project communicates effectively with your prospective or existing clients.

By utilising a structured and comprehensive analysis process we’re able to glean powerful information to write powerful selling copy and create design that’s properly targeted and gives recipients compelling reasons to buy from your business.

Creating Your "Magic Story" or Unique Selling Proposition

Once your brief has been received a form of words is constructed that identifies all the necessary points and considerations that your strategy needs to address to win more business. Your "Magic Story" ensures that there’s a formal structure to follow when the creative process starts … which in turn eradicates subjective opinion and keeps the creative work acutely targeted and highly accurate, focussing on the objective.

Creating Your Concept

Once you’ve approved the narrative the development of your concepts begins.
Inspiration and innovation are given free reign … provided they mirror your narrative in accuracy and relevancy.
As the concepts are created they are managed in order to ‘slot in’ and become part of the smooth scheduled process that’ll ultimately deliver quality and precision in terms of your outcomes and objectives.

In conclusion:

• The system, when applied to your project will give you…
• Assured achievement of your true and clearly defined objectives.
• Precision rather than speculation.
• Complete control of your project from start to completion.
• Effective use of your budgets.
• Total value for your time and your money.
• Complete peace of mind that your project isn’t left to chance.
   

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