- Marketing Foundations
- Generating Leads
- Online Marketing
- Converting Prospects
- Increase Transaction Value
- Increase Order Frequency
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Marketing Foundations
Is Your Ad Agency Doing This To You?
When David Ogilvy, one of the greatest advertising masters of all time implored, "Don't tell me you like the ad ... tell me you want to buy the product!" ... he absolutely nailed it. What Ogilvy was saying loud and clear, is that advertising isn't about being creative, or about winning industry awards for good ad agencies, or about being funny. Advertising is the serious business of generating sales and profits for the organisation it represents. Read more...
Ways To Grow Your Business - a Powerful Formula for Growth
The three ways to grow your business formula was developed more than 20 years ago by one of the original founders of The Results Corporation, Paul Dunn.
Much copied and even sometimes modified, this simple yet powerful business growth formula has withstood the test of time and is an excellent tool for quickly identifying the best, quickest, most effective ways to grow your sales revenue. Read more...
8 Step "Copy Writing Success" Formula...
This winning formula will improve the performance of your Ads, Direct Mail, Flyers, Web Pages, Brochures, Sales Letters, Yellow Pages Ads and more.
The more of these essential elements that you harness the better your chances of success. Read more...
3 Simple Ways to Get the Words Flowing When You Are Trying to Write
I make a living out of writing. Over the years, I‘ve spent what seems a large part of my waking hours, writing ads, sales letters, direct mail packages, training programmes, websites, brochures and sales scripts. These days, I tend not to have a challenge starting to write. But I know exactly what it’s like to stare at a blank computer screen, as it stares back at you.
It can be quite intimidating, sitting there trying to come up with the words you know you need to write. Most especially if you’ve got time deadlines, or other demands in your business competing for your attention.
So just how DO you get those words flowing? Let me give you three simple ways I learned a long time ago. Read more...
Some Simple Techniques For Upgrading the Appearance of Ads, Brochures, Leaflets and Mailers
Market testing of the factors that make an advert work consistently relegates "the graphics" to the bottom end of the scale.
Graphics aren't as critical to the response from an ad or direct mailing or promotional piece, as are the "targeting" of the market and the "offer" components.
But, it is still important to give your promotional material a professional look. Not necessarily a "slick" or "arty" look, unless that IS your desired image. Read more...
Are Your Invoices Destroying Your Cashflow?
No one would ever admit to encouraging their customers NOT to pay their bills. But it happens. All the time. Every time they send out an invoice, they’re effectively saying, “You don’t need to pay this”.
Now, that sounds crazy. Why WOULD you encourage customers to hold on to your money? Why would you do anything to harm your cash flow and profitability in this way?
The answer? “Because that’s the way we’ve always done it!” Read more...