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Increasing Average Transaction Value

The True Cost of Discounting

Business people often say ... "Educating the customer stuff is fine for some industries. But in my industry, if I don't sell at the lowest price, I lose the sale. It's a competitive price driven market." In some cases, they're right and there's not much that can be done about it.

In most cases however, this is a seriously misguided belief. There’s a great deal of truth in the observation: “The seller often has more problem with price than the buyer ever will.” Read more...