- Marketing Foundations
- Generating Leads
- Online Marketing
- Converting Prospects
- Increase Transaction Value
- Increase Order Frequency
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Generating Leads
Have You Fallen For This Common Advertising Trap?
In this case study we discover how one Results Corporation client dramatically changed his advertising results by following a simple advertising success formula.
Gavin Ucko's company, The Happy Puzzle Company, sells educational toys and workshops to schools, providing children with puzzles, which help them learn through finding solutions whilst they play. By working with Results Corporation Gavin has grown his business 400% in the last 5 years … here we discuss one strategy he employed to achieve this success and how he got it to work. Read more...
STOP! Don't waste money on this ad! (Part 1)
Some time ago I took a call from John. He wanted me to briefly look over an ad he had written and I agreed. But as soon as I got the ad I quickly phoned him to say ‘Hold the press!’
I could see instantly that this ad wouldn’t work and would be a waste of money.
He was taken aback by my reaction. You see, in John’s mind, he had followed ‘the Results Corporation system’ for creating an effective advertisement. He protested that his ad had an attention getting headline, and he’d included a money back guarantee. And it had a ‘call to action’ in the form of a coupon.
So ‘WHY would I even suggest it wouldn’t work? Read more...
‘STOP! Don't waste money on this ad!’ (Part 2)
In part one of ‘STOP! Don't waste money on this ad!’ I highlighted the case of John, a client who had created an ad for his new public speaking course that could’ve been a very expensive mistake because of lack of effective use of strategy.
He was a user of Results Corporation's marketing programmes, and I had counselled him that his ad would FAIL in selling ‘off the page’. I also suggested to him that, rather than even try to sell off the page, he should work towards generating a database of leads from his ads, and to work those leads. Read more...
10 Rules To Keep at Your Elbow When You Write Your Next Sales Letter
Many people will tell you only experts can write brilliant direct mail. It takes years of concentrated effort and learning ... in addition to natural flair. If you ain’t got it, you just ain’t got it.
Here’s what we say to that!
GARBAGE!
Writing powerful, effective direct mail letters is one of the simplest, most common sense things you’ll ever do. Read more...
9 Powerful Ways To Turn Your Yellow Pages Advertising Into Gold!
Even today, with the advent of Paid Search Marketing, Yellow Pages advertising still plays a vital role in the success of many businesses. In this article, you'll learn what it is that makes Yellow Pages ads really work. Read more...
Who said technical brochures have to be boring?
One of the biggest marketing mistakes business people make when they create marketing 'collateral', is to assume that prospects care about their products. That is, they care enough to get excited about them. They don't ...
Another mistake is to believe that prospects somehow will know the benefits of the products and what the products do. As a result, all too many brochures are boring, sterile and technical. They're all about features. Not selling benefits.
But technical brochures don't have to be boring. They can be technical and interesting. Read more...
26 Reasons Why People BUY
One of the most common frustrations I hear from business people is that they can't write words that sell.
Put these same people face-to-face with a prospect, and they're in their element. But put them in front of a computer screen and ask them to create the words for a compelling, tightly written ad, sales letter or brochure - and they freeze up.
True, there are very few professionals who can write in a way that moves people to action. Read more...