True Cost of Discounts

It's easy to say "we need more sales, lets do a 10% off sale". But are you aware of how much you could lose from your gross profit by doing that? If your present gross profit is 30% and you decide to offer 10% off then you will need to do 50% more business 'just to stand still'.

What about putting prices up? Natural thinking is - you'd lose customers, you'd go out of business, your competitors will have a field day. However ... again based on a 30% margin, putting your prices up by 10%, you would need to do 25% less business before it affected your profit.

Sign up for this FREE report to understand more about what effect discounting actually has on your business...  

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