You probably already own shares in this amazing company that has gone from zero to £3bn with direct marketing...
Like me, you probably already own, or are about to own (through your pension fund) shares in this amazing company.
You may have never heard of them, but Hargreaves Lansdown, the independent financial service providers, are about to enter the FTSE 100.
This is a remarkable achievement for a company started in a spare room in Bristol only 30 years ago.
But, what is of special significance for all fans of direct marketing and results based marketing, is the way they did it (and how they continue to do it).
From £0 to £3bn by Direct Marketing in just 30 Years
Quite simply, this company was built by classic direct marketing including...
- Direct response Newspaper Ads
- Direct Mail
- Email Broadcasting
- Database Marketing
- Customer Service
- Packaged Information Offers (Guides)
- Referral System
- A call to action Website
- Prospect Nurturing
- Client Nurturing
- And more.
I have long been a huge fan of this company, and their marketing.
Peter Hargreaves (the co-founder who focussed on the marketing) started by running small direct response coupon newspaper ads, and mailing information and financial product offers to responders.
Starting with that small database of a few hundred addresses, today Hargreaves Lansdown have a mailing list of millions of contacts. And they still send direct mail letters to their list on a regular basis (although they no longer insert them by hand!).
Adopting this 'selling off the page' approach was a huge break from the norm in their industry, where sales were won through commissioned sales teams.
The results speak for themselves - Peter Hargreaves and his team of marketers are fantastic practioners of direct response marketing.
I strongly urge you to do two things today...
1. Get on the Hargreaves Lansdown mailing list!
Yes, you read right! Go to their website now, request one of their free Packaged Information guides and you will start getting letters, newsletters and emails from Hargreaves Lansdown.
Over the next few months and years, you'll get a master class in world class direct marketing - for free.
2. Buy Peter Hargreaves' book In for a Penny - A Business Adventure.
For years I watched this company create excellent marketing, and often wondered about their story, and their background.
Now I know. Peter Hargreaves wrote the story, told in his captivating book In for a Penny - A Business Adventure. Go to Amazon now and buy a copy - you'll be glad you did.
To win one of five free copies that I have to give away today, simply email now with a brief line on why you should get a free copy. The best five responses get a free copy in the post!
Direct response, results based marketing really works.
Hargreaves Lansdown have hit a major home run. But thousands of smaller, less high profile businesses are making fortunes using the same techniques day in day out today.
You can too.
For dozens of free articles on results based marketing visit the Results Academy section of our website now.