To quote Wendy...
"Keep in touch with your prospect and client base regularly and relentlessly within 90 days. Less than 90 days is fine, but never let more than 90 days go by without contact – which is approximately 60 working days".
This case study from Wendy's book shows how you can more than double sales by implementing a 90 day (or less) follow up system.
The example is based on winning appointments starting with a 200 strong prospect list...
1st Cycle - 1%
2nd Cycle - 2% to 3%
3rd Cycle - 7% to 10%
4th Cycle - Up to 30%
5th Cycle - Up to 60%
There you have it - a simple and inexpensive follow up system that could more than double sales for a few pounds - the cost of an extra couple of phone calls and/or emails.
We have been applying this follow up system with clients for years in all kinds of industries and consistently see great results.
As Wendy points out in her book, the numbers you see above can be conservative compared to what you may achieve.
Simple. Cheap. And hugely effective.
Not convinced? No problem - test this on your next 20 prospects and measure your conversion rate compared to your normal contact schedule.
Archive Classics Number 7
(the last in the series) will be in your inbox later this week.To discover how we can help to make your business more successful, call us today on +44 (0) 1933 373000, email firstname.lastname@example.org or reply 'YES' to this email with your details.