Here is the second of seven of our 'Classics from the Archive'.

This lead generation technique is the stand out new lead generation technique of the last few years.

It's creating millions of pounds of new business for our clients, day in day out - for pennies.

It is measurable, low risk, high reward, results-based marketing at its best. It is...

Pay Per Click Advertising

Pay Per Click advertising is a direct marketer's dream.

It enables you to rapidly create traffic to your Website of searchers who are looking for information about your product or service.

Over the last few years Pay Per Click advertising has changed the face of marketing and advertising – in fact it is now overtaking some of the huge mainstream advertising mediums such as television and newspaper advertising.

The good news is, that you can get started for just £5.00 and can run a great campaign for as little as a few pounds per day.

Here's a snapshot of businesses now winning new clients from an entirely new source, for just "pocket money" advertising costs.

While many spend just a few pounds per day, we have some clients who are spending £10,000 and more per month on Google AdWords, and have done for the last 2 or 3 years - because it generates millions of pounds worth of business for them.

Whatever your business size, my message to you today is clear...

If you are not taking Google AdWords seriously, and have not at least set up a series of test campaigns to see how much traffic you can attract to your website, and how much of that you can convert into new business - then you are running the risk of the world passing your business by.

Buyers are turning to their browser and Google as their first port of call in ever increasing numbers - if you are not visible, then you're not in the market.

What about you and your business?

Are you taking online marketing seriously, or is one or more of your competitors going to scoop up that opportunity for new business?

You owe it to yourself to at least test Google AdWords. You can get started for just a few pounds a day.

Can you afford not to?

Here we give you 5 ways to quickly, easily and significantly improve the results you get from Google AdWords Pay Per Click advertising.