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Marketing Techniques You Can Use
If you’re good at what you do, and you know there’s a market for what you’re offering... we can help you find ways to make your marketing succeed like never before (and help you stop wasting money on marketing that doesn’t work!).
Below are examples of how we can help you develop just a few of these areas to bring real value to your business:
Websites
In today’s Internet-savvy market place, your website can be a powerful tool that opens up your business to a huge online audience.
Yet many businesses fail to harness the full potential of their website.
Every Business Builder member can have their website professionally reviewed by our team of Internet Marketing experts. You’ll get advice on how to improve your site’s performance in the Search Engine Results; how to better optimise each page to attract the most profitable traffic, and how to tweak the copy to drive your visitors to take action.
Plus, we’ll help you refine the “look and feel” of your site to make sure that you’re giving out just the right impression to your prospects.
Don’t yet have a site?
Results Corporation can design and build you a powerful, attractive, optimised website including a Content Management System that will help you conquer your online market.
Pay-Per-Click Advertising
As a Google Advertising Professional qualified company, Results Corporation can handle all your Pay-Per-Click advertising. From getting you started on your first ads (we can start testing with a budget from as little as £3 per day!) to optimising and refining multiple targeted campaigns, you’ll see more traffic for less cost.
And with handy tools such as Google’s own Analytics software (that’s free to install and use), you’ll be able to track the results you’re getting to see exactly which parts of your site are earning you money, and which need more work to make them perform.
Direct Mail
Sending someone a letter is still a great way to attract business; but there’s so much that can be done to the humble “sales letter” to multiply its power.
You’ll get invaluable advice on how to create not just one, but a series of on-going communications (including traditional post, emails and even phone calls) that will help you “drip feed” your prospects the information they need, and ensure that your message reaches them when they have a need for your product or service.
You’ll learn new ways of inspiring your prospects and customers to take action, and identify new target markets that can be nurtured over time to ensure you get the highest possible return on your investment.
“Quotes”
If you’ve ever had “quotes” for a product or service, you’ll know how they all tend to look alike. Often the only point of difference between rival companies is the price they put at the bottom.
At Results Corporation, we do things differently. Your “quotes” will become powerful “Price Proposals” that let you spell out the reasons why your prospects should be doing business with you, and then help them see the money they’ll be spending as an investment, not a cost.
When you deliver a Price Proposal, the level of investment becomes a secondary consideration, letting you sell your services on the benefits you can deliver.
And by spelling out to them how your solution exactly matches their requirements, you’ll be able to guide them toward a sale, rather than “beg” for their business.
Referral Schemes
When asked, 88% of the companies we work with said that they get a significant portion of their business by “word of mouth”. And yet virtually none of those companies had a structured, systematised way of actively requesting referrals.
We’ll help you construct a system that inspires your “A list” clients and customers to refer friends, family and colleagues to you, and rewards them for doing so – giving you access to a stream of new business whenever you ask for it.
Strategic Alliances
Forming strategic alliances with companies who service clients just like yours is another powerful way to gain access to a whole new market place, for a nominal investment.
Working on a system of mutual referral you can put your message in front of hundreds and even thousands of potential clients – and what’s more, with the weight and credibility of a trusted endorsement they’re even more likely to do business with you!
The Little Details
Powerful marketing isn’t just about doing the big things. Often, it’s about looking at the overall picture and identifying small changes that can be made to either generate more income, or cut wastage.
Here’s an example...
One of our clients, a web design company, came to us with a healthy business they were looking to grow. One area of opportunity we identified was the fact that only 2 out of 10 of their “quotes” (see above!) were converting to a sale. By working with them to create a Price Proposal that gave their prospects a whole list of reasons to do business, and then putting together a follow up system that meant nobody “fell through the cracks”, the client managed to increase that conversion rate to 3 in 10.
That’s a 50% revenue jump!
And the great thing was, they weren’t doing their jobs any different and they didn’t have to drop their prices to win all that extra work!
Click here to find out how Results Corporation’s Business Builder Programme can help you make your marketing work, or call us today on 01933 373000.