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How the Business Builder Programme Works
What if you
could make more money, waste less, and get better results for the same or less
effort?
Let us show you how!
Results Corporation’s Business Builder Programme is specifically designed to help businesses grow – by identifying the best opportunities for increasing profits; implementing, testing and refining marketing strategies, and taking the heartache out of creating effective, targeted campaigns that give you the best possible return on your investment.
3 Ways to Grow
There may be a thousand different ways to advertise and promote your business – but there are only 3 ways to make it grow:
1. Increase Your Clients
Viewed by many as the hardest of the 3 disciplines, attracting brand new clients often falls to blanket advertising that is both costly and unpredictable in its results.
We’ll show you ways to win new clients, using carefully targeted messages delivered directly to those who are in the market for what you have to offer. You’ll have help writing compelling marketing pieces that really “speak” to your audience, including:
- Sales Letters – that compel your prospects to pick up the phone and call you.
- Web Pages – that turn visitors into money-spending clients.
- Referrals – that inspire your existing customers generate new business for you.
- Online Adverts – that drive highly relevant, targeted traffic to your site.
- Communication Calendars – that let you keep in touch with prospective clients; ensuring that it’s you they call when they’re ready to buy.
- Email Marketing – that gets your message to thousands of potential clients for little cost with great returns.
You’ll get professional advice on how to turn your “quotes” into revenue generating “proposals” that sell your products and services right off the page – and we’ll teach you how you can win new business by inspiring your existing clients to regularly refer friends, family and colleagues to you.
2. Increase Frequency
If your average customer does business with you, say, 10 times a year, imagine the effect of winning just one extra “sale” from each – a 10% increase in turnover right off the bat.
With the Business Builder Programme, you’ll learn how to implement strategies that will increase customer loyalty, prompting more regular business from your top customers. We’ll help you with newsletters, loyalty schemes, and special offers that create real and measurable profits, and keep your customers coming back to you again and again - but don’t cost you the earth.
3. Increase Value
So many businesses these days are afraid to charge what they think they’re really worth. Being “undercut” is such a fear that competing on price becomes the norm.
But those companies are missing out on a huge opportunity! By educating your customers to the real value of what you offer, you’ll be able to charge the price you want, and still keep your business ahead of the rest. Or course, you may have some customers who only choose you because you’re “cheapest” – but you’ll be able to hand them over to your competitors as they scramble for low margin deals, while you focus your efforts on those clients who are prepared to pay a premium for a product or service that not only meets but exceeds their expectations.
The Numbers
Take a look at the sums below:
10 clients x 10 sales each @ £100 = £10,000 turnover
11 clients x 11 sales each @ £110 = £13,310 turnover
If you can gain even a 10% increase in your client base, your purchase frequency, and the average value of a sale, you’ll see a 33.1% increase in your turnover!
The Business Builder Programme
You can sign up to Results Corporation’s Business Builder Programme today. You’ll have immediate access to a professional team of marketers who will work with you to create strategies that will bring new growth to your business.
We’ll begin by working with you in a focused “Action Planning” session, where we’ll dig down into your business, and find out about your goals and aspirations, so that we can recommend strategies that will take your business where you want it to go.
Over the following months, we’ll create sales letters, email campaigns, web pages, internet advertising, flyers, referral schemes, reactivation strategies, newsletters and on-going communications with your clients and prospects to attack all 3 disciplines in order to maximise the return on your investment.
Of course not every strategy works for every business, but by carefully measuring the impact of each, we can weed out the ones that don’t, refine those that do, and roll out the most successful time and again to boost your profits whenever you need it.
To talk to us about how the Business Builder Programme can help you and your business, call us today on 01933 373000, or contact us here.